Web Design & Branding: Velo3D

Client: Velo3D - Additive Manufacturing Solutions

Velo3D, an additive metal manufacturing company, reached out to Zachary Ross Design Group (ZRDG) to create a memorable brand for their B2B audience. I collaborated with ZRDG team to establish the brand’s new visual identity, including their color scheme, typography, white paper design, branded letterhead, and business cards. I synthesized this into a comprehensive “Brand Standards Guide” document. Next, we undertook the design and development of a new website for the company.

The Process

  • We began by brainstorming color palette variations and typography that we thought would bring the Velo3D brand to life and differentiate it in a crowded marketplace. We landed on a blue-dominant palette which leveraged gradients and complimentary accent colors.

  • The ZRDG team worked with a professional photographer to take product and team photos onsite at Velo3D. We also compiled an album of stock imagery related to the verticals they serve. These stock photos shared the aesthetic of their custom photos.

  • Next, we explored how this visual identity would be conveyed across various mediums. We create templates for white papers, PowerPoints, letterhead, and business cards. We also began creating digital and print graphics.

The Brand Standards Guide (Right)

I was tasked with synthesizing the brand elements into a comprehensive guide document to assure consistency moving forward. I created an InDesign layout and meticulously documented Velo3D’s new visual identity.

The Website

Next, we undertook the design and development of Velo3D’s website. First, I created wireframes for the new website, using placeholders for content, which the Velo3D team was in the process of writing. Next, I created an interactive prototype of the wireframes using Sketch (see video below). After the prototype was approved, I collaborated with the ZRDG team to develop the final graphics for the site. I also worked closely with the front end developer and assisted in uploading all content into the WordPress framework. Click here to view the final website.

cabriah ross